Develop and execute end-to-end marketing campaigns for 400M+ global customers a year, driving brand awareness, product launches, and leveraging customer data and behavioral insights to drive acquisition, engagement, conversion, and revenue to align with business objectives.

• Led an integrated marketing initiative reaching 25-40M US customers every 6 weeks beginning October 2025 supporting the All In Plan subscription program, driving 6,000+ new email subscriptions and $500K+ in annual recurring revenue (est. $5mil+ LTV).

• Spearheaded customer acquisition initiative targeting 750k uncontacted app users, developing and executing a 30-day coupon campaign proving a new revenue channel, generating $17K in revenue from a single email send, and establishing an ongoing global engagement program reaching 10 million customers per month (est. $10mil+ per year in new revenue).

• Owned pilot campaign strategy and execution for multiple new subscription services, proving the viability of new subscription models through targeted email marketing campaigns.

• Developed and executed lifecycle reactivation and re-branding campaigns targeting lapsed customers across the app and device ecosystem, re-engaging users who had not interacted with the brand in years through timely, targeted and personalized messaging.

• Manage cross-functional alignment across diverse stakeholder groups from 12 teams, bringing together technical, legal, creative, and commercial teams around shared timelines and delivery standards.

• Oversee a data-driven approach to audience strategy and segmentation, working across systems and teams to ensure campaigns reach the right customers with relevant, personalized messaging.

• Deliver campaigns at scale in complex, cross-functional environments, maintaining quality, consistency, and operational rigor across multiple workstreams, markets, and languages simultaneously.

• Partner with product teams to achieve the highest performance marketing channels using analytics and A/B testing to define and track key metrics and improve audience engagement and conversion outcomes. 

• Develop and deliver presentations to executive stakeholders reporting on launch results, key metrics, Jira/progress, and project timeline and delivery status.  

• Own data strategy and measurement frameworks across a complex data ecosystem, implementing analytics and measurement that provide campaign performance results and audience insights.