About Nonfiction Pros.

Some of the most enjoyable work of my professional career involved helping nonfiction authors to find new, unique and innovative ways to promote their books. In many cases after the books had already made it to market and lost that newness factor. Bring me on as your de facto C-Suite Communication and Marketing Executive. I’ll be an advisor and trusted consultant. Don’t pay me to do the tactical busywork; instead I’ll sit with you, find opportunities in the communication and marketing landscape, and help you develop a strategic, actionable plan driven by your own strengths. I’ll call upon decades of experience to pinpoint messaging, find process-related efficiencies, harness the right technology and help you to more efficiently reach your communication-related goals.

Services.

  • Strategic Communication

    How are you presenting to target audiences? Have you accurately prioritized your key messaging to key consumers or constituents? Have you defined your target audience? Once we get the basics out of the way, we’ll develop an actionable and measurable plan you can always return to. A safe haven of priorities and key messaging that work for any medium and ensure you’re maximizing limited resources, building upon your success and properly prioritizing your marketing and communication efforts.

    24 hrs
    $4,500

  • Go-To-Market Strategy

    Have an upcoming release or announcement and want to seize momentum? Let’s examine your intended release and desired messaging, and let’s explore what you know about your intended audience. I’ll do some additional research, and together we’ll produce a measurable integrated marketing plan with defined goals, objectives, strategies and tactics. Using the scientific method, we’ll find key measurements to gauge your project for success and use our new momentum for continued improvement.

    24 hours
    $4,500

  • Branding

    Sometimes it takes fresh eyes to reset our presentation to our consumers. I’ll perform a thorough communication audit of your communication channels, earned media and marketing collateral. I’ll draft a detailed report to discuss what’s working well, and what isn’t. We’ll examine your business model and determine if there are new and unique opportunities for positioning, or if there are new or overlooked key messages that may better resonate with your target audience.

    24 hrs
    $4,500

My first step is to get to know you and your business. Tell me what you’re doing, what you want to do, and why. Please be as thorough as possible and share any relevant links or internal communications that help to tell your story. I’'ll find time to offer a 1hr pro bono consultation to see if we’re a good fit. I’ll be honest if I’m not, and perhaps I may refer you to someone who is.

Retainer.
Will offer a la cart services on retainer at 8hrs per month for $1,500 per month, minimum 3-months. Particularly interested in supporting breweries, publishers, gaming, higher education and/or governmental or non-profit organizations.