à la carte marketing support.
I really enjoy supporting people and causes that I can believe in. I’ve provided countless hours of pro bono marketing support to friends and family, drawing upon 20-years of experience doing everything from guerilla marketing campaigns to leading global CRM campaigns in support of software releases and subscription services.
Bring me on as your de facto C-Suite Communication and Marketing Executive. I’ll be an advisor and trusted consultant. Don’t pay me to do the tactical busywork; instead I’ll sit with you, find opportunities in the communication and marketing landscape, and help you develop a strategic, actionable plan driven by your own strengths, interests and availability.
I’ll call upon decades of experience to pinpoint messaging, find process-related efficiencies, help you to harness the right technology and help you to more efficiently reach your marketing-communication related goals.
Services.
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Branding
How are you presenting to target audiences? Have you accurately prioritized your key messaging to key consumers or constituents? Have you defined your target audience? Once we get the basics out of the way, we’ll develop an actionable and measurable plan you can always return to. A safe haven of priorities and key messaging that work for any medium and ensure you’re maximizing limited resources, building upon your success and properly prioritizing your marketing and communication efforts.
Cost: $750
1:1 Time: 3 hrs
Program:
* Fill out curated Q&A (You)
* Introductory conversation exploring challenges, strengths, weaknesses, opportunities (Together)
* Detailed Comm Audit using Curated AI Modeling (N Pros)
* Walk through Comm Audit w/recommendations (Together)
* Client assigned to update materials
Final review and next steps (You)
* Final feedback and recommended next steps (Together) -
Go-To-Market Strategy
Have an upcoming release or announcement and want to seize momentum? Let’s examine your intended release and desired messaging, and let’s explore what you know about your intended audience. I’ll do some additional research, and together we’ll produce a measurable integrated marketing plan with defined goals, objectives, strategies and tactics. Using the scientific method, we’ll find key measurements to gauge your project for success and use our new momentum for continued improvement.
Cost: $750
1:1 Time: 3 hrs
Program:
* Fill out curated Q&A (You)
* Introductory conversation exploring challenges, strengths, weaknesses, opportunities (Together)
* Detailed Marketing Plan using Curated AI Modeling (N Pros)
* Walk through Marketing Plan w/recommendations (Together)
* Client assigned to update materials
Final review and next steps (You)
* Final feedback and recommended next steps (Together) -
Strategic Communication Plan
Sometimes it takes fresh eyes to reset our presentation to our consumers. I’ll perform a thorough communication audit of your communication channels, earned media and marketing collateral. I’ll draft a detailed report to discuss what’s working well, and what isn’t. We’ll examine your business model and determine if there are new and unique opportunities for positioning, or if there are new or overlooked key messages that may better resonate with your target audience.
Cost: $1250
1:1 Time: 4 hrs
Program:
* Fill out curated Q&A (You)
* Introductory conversation exploring challenges, strengths, weaknesses, opportunities (Together)
* Detailed Comm Audit and Marketing Plan using Curated AI Modeling (N Pros)
* Walk through Comm Audit w/recommendations (Together)
* Walk through Marketing Plan w/recommendations (Together)
* Client assigned to update materials
Final review and next steps (You)
* Final feedback and recommended next steps (Together)
My first step is to get to know you and your business. Tell me what you’re doing, what you want to do, and why. I have tools to ensure we’re as thorough as possible; directing you to share relevant links or internal communications that tell your story. I’'ll find time to offer a 1hr pro bono consultation to see if we’re a good fit.
Retainer.
Can offer à la carte services on retainer at 8hrs per month for $1,500 per month, minimum 3-months. Particularly interested in supporting breweries, publishers, gaming, personal finance, higher education and/or governmental or non-profit organizations.